COURSE TWO:

COURSE TWO: "10X Your Chinese Travelers"

Total Course Length: 4 hours 10 minutes; 2 Modules 7 Lessons

1. Develop and grow your network of B2B travel agents from China expos and trade shows.

2. Attract B2C and B2B Chinese travelers using Chinese Social Medias.

3. Expand your business’s footprint and get way ahead of your competitors.

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COURSE TWO: "10X Your Chinese Travelers"

Module 1: Building Relationships and Network Expansion

- Lesson 1: B2B Networking and Tradeshows

- Lesson 2: Expo and Tradeshows Hacks

Module 2: Chinese Social Medias Hacks – Marketing your Travel Business

- Lesson 1: Overview of Major Chinese Social Media Platforms

- Lesson 2: WeChat - The Chinese Super APP

- Lesson 3: XHS (Little Red Book - the Chinese "Instagram")

- Lesson 4: Douyin (The Chinese TikTok)

- Lesson 5: Baidu, SEO, and Keyword Research (The Chinese "Google")

Module 1:

Building Relationships and Network Expansion

As international travel and airlines resume alongside therevival of travel expos and tradeshows, this module focuses on maximizing yourengagement and presence in these vital forums in China. You will learn:

Lesson 1: B2B Networking and Tradeshows

1. Strategies for leveraging expos to tap into the Chinese travel market.

2. The top five travel expos in China that you can't afford to miss.

3. Deciding between attending and exhibiting: which option works best for your goals.

4. Budget planning for effective tradeshow participation.

5. Understanding the dynamics of tradeshows in China.

6. Evaluating the return on investment of exhibiting at a Chinese tradeshow.

7. Tips for creating a professional looking booth on a budget.

8. Finding and working with booth decoration suppliers in China.

Lesson 2: Expos and Tradeshows Hacks

1. Essential networking hacks and relationship-building strategies specific to Chinese tradeshows.

2. How to use WeChat to connect with hundreds of businesses at tradeshows.

3. Effective use of business cards, flyers, and digital media like WeChat to enhance visibility.

4. Advanced techniques to maximize your success at Chinese tradeshows.

5. “Blackhat” tactics: Promoting your business without physically being present at tradeshows.

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Module 2:

Chinese Social Medias Hacks – Marketing yourTravel Business

This module unveils how to effectively utilize major Chinesesocial media platforms to attract customers and inquiries, employing strategiesthat your competitors are likely using as well:

Lesson 1: Overview of Major Chinese Social Media Platforms

1. A focused look at the major Chinese social media platforms relevant to the travel industry.

2. Detailed exploration of how these platforms relate directly to enhancing your travel business.

Lesson 2: WeChat - The Chinese Super APP

1. Understanding WeChat's functionalities and how it dominates in China.

2. Strategies for marketing your travel business effectively on WeChat.

3. Distinguishing between WeChat Personal and Business (Public) accounts and their uses.

4. Utilizing WeChat Video Channels and Moments to engage potential travelers.

5. Insight into the psychology of Chinese travelers on WeChat and tactics for successful marketing.

6. Case studies and examples of successful marketing on WeChat by leading travel brands, such as luxury travel in the United Kingdom.

Lesson 3: XHS (Little Red Book - the Chinese "Instagram")

1. Navigating XHS and its impact on travel business marketing.

2. Techniques to boost visibility and engagement for listings on international platforms like Safaribookings.com and Booking.com through XHS.

3. Strategies for generating business inquiries and building a presence on XHS.

4. Case studies of effective travel marketing on XHS, focusing on luxury travel in the United Kingdom and East Africa.

Lesson 5: Baidu, SEO, and Keyword Research (The Chinese "Google")

1. An in-depth look at Baidu, its functionality, and its influence in China.

2. Best practices for SEO on Baidu and achieving high rankings.

3. Exploring essential tools for keyword research tailored to the Chinese market.

4. Customizing your travel packages based on Chinese search trends and keyword volumes.

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